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Top Social Media Marketing Tools for Your Business

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Top Social Media Marketing Tools for Your Business

Social media is becoming more and more important for businesses, who must adapt to our fast-paced, technological world. Many companies and marketers have already found that consumers are frequently using online media to express their feelings about products they purchase and brands they consider, but sometimes, all this information can be overwhelming. Social media management tools can help organize all this data, and make it easier and more efficient for businesses to keep track of all their brand pages, ranging from their Facebook Wall to their Google+ circles.

Below we've listed a couple of platforms, in no particular order, that we think will be the most useful in helping businesses manage their social media efforts.

Hootsuite - One of the platforms used by many businesses and organizations around the world, Hootsuite has linked together the major, established networking channels, including Facebook, Twitter, LinkedIn, and Google+. It has attracted so many users because of its simplification of the management process - Hootsuite allows you to measure and monitor all social media platforms from one dashboard. They offer their service for free, or users can upgrade to a more sophisticated program for $9.99/month.

uberVU - Starting at $499/month, uberVU allows multiple users and streams to help businesses fully manage their online media efforts. They offer monitoring, analytics & reporting, workflow, and engagement tools so you can gather information about competitors, your brand, and other important data, delivered all in one place.

Social Defender - A free monitoring and management tool that has all the social media tracking requirements, such as workflow management and sentiment monitoring, to make sure your social media efforts reap positive results. Social Defender gathers all of your social sites into one, manageable workplace.

Sprout Social - A Chicago-based firm that is used by thousands of businesses across the globe. They offer integration of multiple sites, such as Facebook, Twitter, LinkedIn, and more, and their key features include insights, contact management, reports, and analytics. To help your brand promote your business and meet your business's needs effectively, they offer different pricing plans, starting at $39/month.

Alerti - Alerti keeps you updated by giving you feedback about your business or brand. Keep track of what's being said about you by utilizing their search engine tool that brings you up-to-date information from social networks, videos, blogs, and more. Their 4 different pricing plans are tailored to your business's needs, and you can sign up today for free.

Radian6 - Having recently acquired Buddy Media, Salesforce Radian6 is one of the largest social media management tools with many users. It allows you to monitor your social media presence and provides the tools so you can be informed about what's going on with your brand, industry, and competitors. Pricing starts at $600/month.


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