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Overcoming Obstacles in Video Marketing

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Overcoming Obstacles in Video Marketing

Why are you NOT using video to market your business? What's the first thing that pops into your head when I ask you that question?

One of the ways to evaluate every potential marketing strategy is from two perspectives - the People Part and the Technological Part. And video scores incredibly high in both areas. So let's examine video from these two perspectives:

The People Part

From the people perspective video is quite literally the next best thing to being there. You can connect with people on an emotional and personal level. You've got the advantage of the senses of both sound and vision. You can convey a tone, a personality and a story that just can't be conveyed in writing alone whether that's in a brochure, on a website, or in an article like this one.

Are you excited about using video in your business marketing? You should be! Especially since right now, not that many small businesses are using video. You could leap ahead of your competition by using video marketing, if you can overcome these three obstacles.

#3 Reason for Not Using Video

It's too time-consuming. 16% of those surveyed perceived video as too time-consuming. Here's what they - and you - can do about this issue:

Learning how to efficiently produce video will cut down our production time considerably. You need the right tools and checklists and systems so you don't fumble around wasting time or re-inventing the wheel.

There is a learning curve to video, just like with any new technology. The beauty is that once a video is done, you've got built-in leverage. The time that you invest up front, explodes exponentially once your video is up and optimized and working for you. Over and over again, that video then builds your expertise, builds rapport, conveys your story, your personality, and connects in a more personal way with your customers and clients.

How many hours have you spent at networking events doing those exact same things? With a video, you actually do it once, and let it repeat itself as often as necessary.

#2 Reason for Not Using Video

19% of respondents said that they don't like the way they look and/or sound on video. This is a mindset issue. And here's a little tough love for you.

You look and sound that way whether you ever set foot in front of a camera or not. You just have a different image in your head of how you look and sound. And frankly, the only place that image exists is inside your head.

Those of us who are experiencing you from outside of your head like what we see and hear or we wouldn't continue to interact with you would we? So you have to let go of that false image.

If you can't do that, your only remedy is to stay home forever. So just get over it! There are ways to present yourself on camera - both visually and sound-wise - that will help you to "get over it".

Facing this issue and using some techniques to improve your presence on video are also tremendous tools for growth and improving face to face communications.

#1 Reason for Not Using Video

And the overwhelming #1 reason business owners aren't using video to market their business is overwhelm. 44% are overwhelmed with the technology, the process, what to say, what to wear, how to edit, how to upload videos to their website and to YouTube, Facebook, Twitter etc, how to do video SEO and on and on.


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